Alexa Chung x Ugg: The New Classic
The wool-lined shoe of choice for homebodies everywhere, UGG has enlisted the expertise of the ever stylish Alexa Chung to honour its Classic boot and welcome the new Classic II boot to the family with open arms. Rather than just lending her name and enviable bone structure to the brand, the renowned fashion muse instead took on the role of art director and oversaw all creative aspects of the shoot, from the initial concept through to the cast and crew involved on the day.
“I’ve always appreciated classic items of clothing, and always been drawn to things that have a perennial appeal,” Chung says. “I loved art directing for UGG as it gave me the opportunity to work alongside and marry together some of the people in my life I find most inspiring with a team of talented pals to capture both their spirit and the easy going nature of the brand.”
Set in New York and captured by photographer Ben Rayner, the laid-back portrait series depicts young creatives celebrated for their individual style and strong sense of self, who just so happen to call Chung one of their close pals. Like a warm hugg for your feet, scope out the contemporary and Alexa Chung-approved range from UGG below.