Most perfume ads don’t make sense, so it makes sense that Lady Gaga’s ad for her fragrance, Fame, makes even less sense. Does that make sense? The perfume itself defies logic with its black-to-clear formula, the first of its kind. The black liquid becomes invisible once it’s airborne, and as we see, this can only be explained in two ways: innovative fluid technology or black magic.
Lady Gaga Fame The Ultimate Masterpiece EDP 100ml $110 will be available exclusively from MYER stores from 16 September 2012, rolling out to wider distribution from 8 October 2012.