Emma Mulholland

Sarah Lakos | 2 August 2012 | 1 Comment


Emma Mulholland’s SS13 collection is pretty ‘out there’. Her designs are full of prints, jammed together in ways you’d think could never work… but they do. We asked the designer about starting out, and her inspirations – here’s what she had to say.

How did you get started in the world of design and fashion?
It was a bit of a fluke. I was always into clothes from a young age but I guess around year 10 I started to think it would be pretty cool and a glamorous job (as apposed to nursing, which was my other choice!) Five long years at TAFE later, and many revelations that it’s rarely a cool or glamourous job, I started my own label after being selected to show in the Australian Fashion Week New Innovators parade.

What kind of girl do you picture wearing your designs?
A bit of a misfit.

Your SS13 collection is pack full with prints – do you design all these yourself?
I generally have a big part in the direction. I am lucky to have collaborated with two awesome print designers and hopefully more collabs are to come in the near future.

Who would you say is your style inspiration?
MIA. She always looks cool.

When you hit a creative road block, what do you do to get out of the ‘rut’?
I’ve been in Bali for the past month designing and working on production. When I get in a rut here, I like to go to the beach or just for a swim in the pool.

What is your favourite piece of clothing in your wardrobe and why?
I have an amazing embroidered satin pink Japanese bomber. I’d been searching for one like it for years after falling in love with the one Molly Ringwald wears in Pretty In Pink.

What are your favourite foods?
My mum used to call me a fruit bat. I really love fruit, especially watermelon and strawberries.

Tea or Coffee?
Unfortunately lots of coffee… a habit I would love to quit.

Favourite film and why?
Clueless. It has been since I was 12 – I can watch it again and again and not get over it.

What era did you wish you could have lived in?
I would have liked to have been a bit older in the ’90s.

What can’t you leave home without?
iPhone!

Find out more at Emma’s website.

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  • Maddie

    What fashion do you specialise in e.g swimwear, everyday clothes