Packed with colourful, masterfully constructed denim, the shiny new store is an exciting addition Oxford St, Darlinghurst in Sydney. The new racks are filled with jeans and everything else you’d want to fill your wardrobe with!
Co-founder of Neuw Denim, Richard Bell, says “the name ‘Service’ comes from a collection within the NEUW ranges. Service will be an uplifting experience, and a place to be fitted in our best jeans.”
Nodding to the culture of denim and its beginnings, the back wall has a photographic installation tribute to iconic photographer Bruce Davidson that complements Neuw’s Sharp denim range. It’s all about staying dark and looking sharp like the rebels of the 1950s.
Check out their website for more details or check out their wares at 84 Oxford St, Darlinghurst.