Melbourne label Neo Tokyo launches fashion with a conscience for the World Society for the Protection of Animals

Melbourne label Neo Tokyo launches its new website today, featuring fashion with a conscience to raise awareness and funds for the World Society for the Protection of Animals (WSPA).

                               

The launch of the website http://www.neotokyo.com.au with a key item, the Kujira Market Bag, which was designed by top Melbourne based fashion designer Jemma Browne and assisted by graphic designer Matthew Carmody, Russell Athletic Art Director. The Kujira Market Bag, Kujira meaning ‘whale’ in Japanese. The bag is made from gunmetal canvas and has a clean, delicate whale design printed on cotton lining. The metallic PU(poly urethane) handles are attached with gunmetal rings. It also features an inside zipped pocket and mobile phone pouch. Size 42cm(L)x 14.5cm(W) x 30.5cm(H). The Kujira bag is made from 100% man made materials.

For each bag purchased, Neo Tokyo will give $20 to WSPA to support its anti-whaling campaign. The campaign argues that there is no humane way to kill a whale at sea. Every whale that is hunted and killed is forced to endure excruciating pain and terror.

Louise Fitzsimons, Communications Manager for WSPA Australia, explains: “The methods used in whaling are cruel, outdated and completely contradictory to current international guidelines for the humane slaughter of animals. The money raised by Neo Tokyo through the sale of the Kujira Market Bag will help WSPA continue our fight to protect whales all over the world.�

In addition to the Kujira Market Bag, 20% of the purchase price of all items available from the website http://www.neotokyo.com.au be given directly to WSPA.

Helen O’Connor from Neo Tokyo adds: “Since we were established in 1997, Neo Tokyo has always had a strong commitment to animal welfare. The launch of the new website begins a new era of our commitment to ending the cruelty and injustice inflicted upon animals all over the world.

“We are looking forward to supporting WSPA on many future campaigns, while leading the development of the latest animal friendly fashion trends.�

There is something so tragic about a baby orangutan sitting alone on the rainforest floor. Too scared to even move. Her mother nowhere in sight. The tragedy lies in the baby's chance of survival if left without help. For every orphaned orangutan that lives through such an ordeal, there are on average three mothers and two infants who have perished. It is vital those fortunate enough to survive are given the care they need to one day return to a remote part of the forest where they belong.

That's why this year for WSPA World Animal Week (4-10 October) we'd like everyone to join us and GO BANANAS for ORANGUTANS: an event to raise money for the Nyaru Menteng Sanctuary in Indonesia, home to over 650 injured and orphaned orangutans and other animals around the world.

Here are just some of the ways you can take part:

GO BANANAS – Get sponsored to do something crazy, take part in an event or make something to sell.

BUY A WILD GIFT - Give something truly special, like anti-malarial medication for an orphaned orangutan.

WEAR WSPA MERCHANDISE – Buy a specially designed WSPA GO BANANAS T-shirt.

DROP A BANANA SKIN – Dare someone you know to do something crazy.

Whichever way you decide to get involved, your efforts will help create a safer and better world for animals.

Visit http://www.gobananas.org.au (Aus) or http://www.gobananas.org.nz (NZ) today and decide how you will Go Bananas for World Animal Week.

On behalf of the orangutans, thank you.

 

World Society for the Protection of Animals (WSPA) lead coalition 'Handle With Care' made up of four different animal welfare groups (RSPCA, Animals Australia, Compassion, WSPA) are campaigning against the long distance transport of live animals from Australia to the Middle East, to replace this with a chilled meat trade.

For more information on the campaign visit http://www.handlewithcare.tv/au

Now is your opportunity to talk directly with WSPA campaigns manager Emily Reeves on live export and ask any questions or have your opinions heard!

It only takes a few seconds to register, then just dial in to ask any questions you have about live export and find out how you can help.

Go to, http://www.tangler.com/forum/stop-live-export

The forum will start tomorrow Tuesday October 14th at 2pm and finish by 4pm.

Actresses unite for world’s animals

Neighbours actresses Pippa Black, Erin McNaught and Imogen Bailey are a few of many high-profile Australians supporting the biggest and most ambitious campaign ever to improve the lives of the world’s animals.

They are adding their name to a World Society for the Protection of Animals’ project to achieve a Universal Declaration on Animal Welfare at the United Nations – in the same way the UN has made Declarations on human and child rights.

Erin McNaught

“ We are privileged to be a part of a world so full of amazing and beautiful creatures, yet we continue to exploit them for our own selfish wants and needs.It is our responsibility not only to protect, but to nurture animals to ensure their future.Poaching and killing animals for entertainment or so-called Medicinal Purposes has to stop! It's time to step up and be accountable for our actions. Please help put an end to Cruelty to Animals,� Erin said.

The Universal Declaration will be international recognition that animals matter, can feel pain and experience suffering. And that all of us – from individuals to governments - have a responsibility to put an end to cruelty around the world.

Imogen Bailey

“Animals cannot speak for themselves…that is why it is up to us, the ones who care, the ones who have a heart and the ones who want to 'ACT BEAUTIFUL' to be a voice for every living creature on this planet. I am an animal lover to my very core and I am passionate about animal rights. I believe every animal deserves to feel safe in their environment. I believe that animal cruelty is unacceptable and needs to be stopped now. I believe that we must do everything we can to help make the lives of all animals better and I urge you to sign WSPA's universal declaration for animal welfare. But please don't stop there, please pass on your 'beautiful act' by telling every person you know about it. Spread the word, please be a loud voice for the animals because it is not okay to hurt, abuse or let any animal suffer and its time we declare it!� Imogen Bailey said.

 Pippa Black

“I hope you’ll join me in adding your name to a Universal Declaration on Animal Welfare at the United Nations to put a stop to animal abuse and suffering,� Pippa said.

You can add your name by taking part in the WSPA’s ‘Act Beautiful’ campaign from September 22 – October 12. During this time, simply visit any The Body Shop store or go to http://www.makeyourselfbeautiful.org.au/?CPID=9 to sign for the Declaration.

Some of Australia’s leading sport and entertainment talent has joined together to support the biggest and most ambitious campaign ever to improve the lives of the world’s animals. They’re helping the World Society for the Protection of Animals achieve a Universal Declaration on Animal Welfare at the United Nations – in the same way the UN has made Declarations on human and child rights.

Stars involved are: Internationally-acclaimed actress Abbie Cornish, Olympic gold medal swimmer Emily Seebohm, Comedian Wil Anderson, Neighbours actresses Pippa Black and Imogen Bailey, ARIA-award winning band Augie March, Model Erin McNaught, Former Hi-5 performer Kathleen de Leon Jones.

All are adding their name to a global petition for a Universal Declaration, which will be international recognition that animals matter, can feel pain and experience suffering. And that all of us – from individuals to governments - have a responsibility to put an end to cruelty around the world. Abbie Cornish said she believed it was extremely important to improve the lives of animals, whether they be domestic, farm animals or wildlife. Abbie Cornish: “We are responsible for creating and altering the environments that many living creatures are subject to, and because of this we also have the ability to make their lives better,â€� she said. “By signing this petition you can support the WSPA in their campaign to make changes and help animals all over the world." Australians nationwide will get their chance to add their name by taking part in the WSPA’s ‘Act Beautiful’ campaign from September 22 – October 13. During this time, simply visit any The Body Shop store or go here  to sign for the Declaration.