Following the huge success of Alexa’s design debut for Madewell, it comes as no surprise that another collection is on its way.
Shot in and around Austin, Texas, the look-book has a London-street-style-meets-Texan-muso vibe. Watch the video campaign that sees the leggy beauty twirl through fields in breezy burnt orange chiffon and traipse about in red beanies on a very American road trip. The dinged up mustard wheels and bubblegum machine lend a nostalgic retro touch.
The A/W’11 collection will be available from September 22.