Havaianas x We Are Handsome Collaboration
What happens when print masters We Are Handsome and thong heroes Havaianas come together? Sweet, sweet, thong love in the form of two limited-edition designs. We Are Handsome have been making memorable swimwear and activewear, thanks to some damn fine and distinctive prints, since 2009 – if it’s good enough for Bey, it’s good enough for us. That combined with their love of summer made them the perfect match for Havaianas’ first Australian-led global collaboration. We caught up with the husband and wife pair behind the label, Jeremy and Katinka Somers, to hear about their move to LA and the Havaianas collaboration.
The two styles, Xerxes (left) and Dalliance (right), are available from December 1, at havaianasaustralia.com.au for $49.99.
What sparked the idea for We Are Handsome?
Initially it was using our photography on swimwear, utilising the one-piece as a canvas. It took off from there and here we are, seven years later.
What’s the story behind the name?
We wanted something which was interesting, descriptive of what we do, and had a couple of meanings. We loved the idea of describing strong, confident women as handsome, and we went with it.
What has been the hardest part of the We Are Handsome journey?
Staying true to our original vision whilst the markets change so often. Trends and styles evolve and change constantly, and it’s tough to be ahead of it all, or to even catch-up if need be! In the end we do what we feel is right for us and the brand, and it shines through.
And the biggest pinch-me moment?
Every time we take on a new, big, prestigious retail partner, a new country we haven’t sold to before and of course, anytime a Beyoncé or Rihanna takes a shine to us!
You recently moved to LA, what made you pack your bags?
We do great business in the USA, and we’ve got some amazing opportunities here. We’re growing and have a bunch of things in the works for next year. LA is a great space for us, and we’re thrilled to be here.
What do you love about LA?
It’s Sydney on a massive scale! Everyone’s really helpful and supportive, and driving three hours gets you to Mexico, Palm Springs, to snow, to mountains, to desert or amazing beaches.
How did you get involved with Havaianas?
We’ve been in various stages of planning our collaboration for a long time, waiting for the right moment. We had a lot of creative meetings and wanted to do something they hadn’t tackled before. Our brand ethos’ fit well together and our mutual love for summer aligns us perfectly.
How did you pick which designs for your Havaianas thongs?
We wanted to make sure we did something quintessential We Are Handsome (the lion print) and something very summer focused. We went through many options and settled where we thought we could best represent both brands.
What makes you laugh?
Most things. I see the lighter side of almost everything. Our dogs make us laugh constantly – they’re such great pups.
What would be your ideal holiday?
A road trip with the dogs going from the snow to the beach (which we’re planning in LA). We love summer and the beach so much, and we’re fascinated by the forest, mountains and snowy wilderness. It’s hard to choose. We’ll always pick summer, but doing both on one trip would be fantastic!
What do you have planned for 2017?
We’ve got a lot in the works, as always. We have some new collaboration opportunities which are super exciting (top secret of course), and expansion of our range into some new categories. It’s an exciting time – we’re very much looking forward to 2017.