Calm Your Soul With Inka Mathew’s Pantone-Matched Tiny Objects
It started with a flower. Captivated by a cluster of vibrant Veronica Georgia Blues growing in her front garden, Texas-based graphic designer Inka Mathew was compelled by her inner geek to try and find its matching Pantone colour. It was PMS 2726, and her personal project of tiny proportion was born. In the few years since, Mathew has grown her Tiny PMS Match Tumblr into a collection worthy of a book, finding favour among the colour-curious and those with synesthesia and obsessive-compulsive disorder alike.
“I pick objects that have meaning to me and are things that I want to remember,” she explains. “Because of this project, I pay more attention to the details around me, especially in nature. [It] made me more aware of the colours around me and it’s such a huge range.” While she acknowledges that “Pantone is not the ‘God’ of colours” and there are “times I can’t find a match,” she’s been lucky to come across one 95% of the time. “It’s a cutesy, colourful thing and people can relate to it – I did not expect it to have this impact.”
Several hundred colours down with some 2,000 (and counting) to go, Mathew’s series has found accurate matches for mini Lego figurines, Cadbury chocolate, ladybugs, Froot Loops and more. It’s the closer look we’ve all needed to take at the colours and objects that make up our everyday lives.
Inka Mathew’s Tiny Pantone Objects hardcover book is out now.