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Heh - this is totally my favourite bit of the viral internet marketing explosion. When some marketer tries to harness the internet to push their product or whatever to "the kidz", and "the kidz" go 'this is bollocks' and ruthlessly take the piss. So here, right, Mentos decide they're going to procure an intern and sit him in front of a webcam and let people interact with him all summer on chat etc. But instead people just get on there and abuse him - and Mentos - all week for being from Kentucky and thus, by extension, probably a God-fearing, creation theory believing racist lynch-mobber. Ah, freedom of speech. Don't you just love it?