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A report just published by the US National Bureau of Economic Research titled The Power of TV: Cable Television and Women's Status in India, shows that Indian women are slowly moving towards gender equality- all thanks to pay television. The report illustrates a link between Indian women watching shows on pay television like The Bold and the Beautiful, The Simpsons, Ugly Betty, My Name is Earl, Seinfeld and Friends, and wishing to emulate their Western women counterparts. The report says that school enrolment among girls is on the up as Indian women demand autonomy and challenge the belief that a male is the preferred gender of offspring.