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...the i.Beat blaxx mp3 player. I mean, sorry. But what the fuck? Is this sponsored by Vice magazine? Produced by the KKK? Is ironic racism ok now? Did we just go back to the 1970s? Can you even *imagine* the marketing meeting in which the copy writer unveiled her or his ideas for this little beauty? "We're going to rip off Apple AND be incredibly offensive in just three little words. And then bloggers across the blogosphere will write offended posts like this one and we'll get loads of free marketing! We can't fail!" And then the copywriter will be heartily congratulated and probably win some kind of 'Advertising - It's Great!' award, and then go on to produce a range of 'iRape hoez' for a gardening manufacturers or something. WAY TO GO, dudes!