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When reporting from the catwalk sponsored by Air New Zealand held at 30,000 feet, YEN posed the question ‘what on earth will the fashion industry think of next?’ Well, today I can offer you an answer to that question. On the 19^th of October, Fendi became the first luxury fashion house to present their latest collection atop the Great Wall of China. As the sun dipped below the horizon a string of models sauntered down an 85 metre catwalk at Juyongguan Pass, a stretch of the Great Wall located 50km north of Beijing. As you can see from this spring/summer collection for 2008 Fendi have created a spectacularly impressive show that surely goes down in fashion history as the hottest ticket with the most impressive backdrop. For more info on Fendi click here