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Above is one of the TVC's that form a dark new RSPCA campaign highlighting the link between domestic abuse and animal cruelty. WARNING - it is very full on and depicts what has been described as "ferocious domestic violence". This hard-hitting new direction for the RSPCA is in aim of educating the public on the scope of incidents the organisation deals with: "There is a perception abroad that it has plenty of support and money; that it rescues kittens stuck up trees and finds nice new homes for unwanted dogs", explained the agency behind the camapign, "But there is a dark side to animal welfare and it is this, plus the enormous and varied workload of the RSPCA, that we want to bring to public attention." These particular ads were inspired by the correlation between animal abuse in childhood and psycotic behaviour in later life, as well as recent research that showed many women stayed in an abusive domestic relationship because they feared what their partner might do to their pet. It's not yet known whether TV networks will broadcast the clip - are they right to be hesitant or is this something that Australia needs to see?