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On the green Gorman style
Posted 16th May 2008 by Laura Desouza

What's the latest fashion trend you ask? It's green! But before you trip it to town to secure a new collection of cardigans in every shade of grass imaginable, you should read on. For the fashion pack, going green is about adopting energy efficient practices industry-wide. Today's young designers are utilizing organic fabrics and natural dyes, encouraging sustainability, re-invigorating recycling and investing in green power production. Leading the eco-friendly way is Australian designer Lisa Gorman and this year we see the label's launch of the Gorman Ship Shop. In partnership with the Melbourne architects at NEST; an industrial shipping container, constructed entirely from recycled materials has been transformed into a portable Gorman store (change-room included!). There are no carry bags or cash register but consumers are able to touch, try and then buy the green goodies online at their own convenience. So if you happen to catch a glimpse of the Gorman ship shop make sure you stop!
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