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Pop quiz: what causes twenty percent of all cancers and is also the world's largest preventable cause of death? Why smoking of course! While ground had been made in reducing cigarette consumption in Australia (smoking numbers are decreasing thanks to factors like increased prices and the indoor ban), tobacco companies are still fighting to keep their current addicts - and recruit new ones. May 31 is World No Tobacco Day and in 2008 the emphasis lies on tobacco-free youth. Nicotine is a highly addictive substance and child and adolescent experimentation can easily lead to a lifetime of tobacco dependence; particular in the developing countries the tobacco giants are now aggressively targeting. So if you are fond of a cancer stick then perhaps use May 31 as an incentive to quit.