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The classy numbers you see above are "Heelarious" heels. Heels for babies. Here is a direct quote from the company website on how this important innovation came to be:

“Britta Bacon & Hayden Porter are childhood friends turned business partners. While Hayden was completely obsessed with high heels, Britta wasn't even sure if she owned a pair. On her way to her daughter Kayla's 4th birthday party, Britta was reminiscing about when Kayla was a baby and Hayden's shoe obsession crossed her mind. She thought to herself "That would have been hilarious if I could have brought Kayla to a party in high heels when she was a baby". It was at that moment that Heelarious was born”

Wow, see what they did there with the name?! Call me Miranda Devine but I would argue that any parent who finds hilarity in sticking their baby in leopard-print heels does not deserve to be a parent.