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While it may have taken a beating by association this week thanks to the new "four middies = binge drinking" rule, the humble beer will never go out of fashion. And with personalisation becoming increasingly craved in a wash of mass-marketed products, what could be cooler this summer than having your own brew? The clever kiwi trio behind OurBrew have but one aim: to create the world’s first crowd produced beer. Recognising the influence a group of like-minded people can wield (particularly when it comes to consumer products) Danis Roberts, Dan Phillips and Tim Tregonning devised a wee experiment; let the public decide on their own product - in this case, a case of beer. Using the most powerful modern tool there is - the internet - the three have recruited over 500 people; all of whom will vote on each stage of the beer's development from the style and taste to the name and packaging. The finished product will then be shopped around to NZ breweries and eventually launched at a special OurBrew tasting party - where its democracy of makers will get the first opportunity to taste the fruits of their labour. I think this is a bloody wonderful idea and if you do too then be sure to get on board!